The Event Company (TEC)

🎯 Introduction: Project Background

The Event Company (TEC) is a UK-based full-service event production brand, specializing in large-scale audio-visual experiences, corporate conferencing, bespoke parties, and LED media walls. Their work spans luxury weddings, brand activations, and international conferences.

The goal was to create a bold, immersive website that communicates their creative and technical excellence, while simplifying navigation and encouraging users to make inquiries.

❓ Problem Statement

The original web presence lacked:

A cohesive visual identity that reflected the high-profile, high-tech nature of their work.
Proper flow between service areas, case studies, and contact points.
Strong call-to-action prompts.
Mobile responsiveness and load optimization for media-heavy content.
Trust signals to reinforce their global clientele and industry expertise.

🎯 Project Goals/Objectives

Build a futuristic, dynamic design language that reflects TEC’s cutting-edge audio-visual services.
Consolidate service offerings into a clear, engaging structure.
Emphasize TEC’s scale, credibility, and creativity with real event visuals.
Make the site mobile-optimized, fast-loading, and action-focused.
Highlight core categories: LED Walls, Event Production, Conferencing, Luxury Parties.

🔬 Research Process

Competitive Benchmarking

Researched top-tier agencies in the event production space (e.g., PSAV, Encore Global).
Studied leading entertainment production portfolios and AV rental service providers.

Client Interviews

Collaborated with the TEC team to understand their storytelling gaps and lead generation needs.
Extracted phrases and differentiators TEC’s team uses in sales calls — many were repurposed into headlines and CTA copy.

🔎 Insights & Pain Points

⚠️ The old structure didn’t clearly guide users through TEC’s full scope of services.
⚠️ Projects weren’t showcased with enough visual impact or clarity.
⚠️ Calls to action were generic or hard to find.
⚠️ The site lacked a design tone that matched the company’s bold energy and immersive brand experiences.

🧠 Ideation & Brainstorming Phase

We envisioned the new TEC site as a “digital stage” — the site itself should feel like stepping into a live production.

Key ideas that emerged:

Use LED-inspired color schemes (black backgrounds, neon greens/yellows, bold contrasts).
Break the site into micro-experiences — each service (e.g., Audio Visual Production, Luxury Events) should have its own immersive subpage.
Add real client images and case studies to anchor credibility.
CTA buttons framed as interactive prompts (e.g., “Get a Free Quote”, “Send Your Vision”).

Everything was structured to create an emotional and visual “wow” while still driving conversion.

🎨 Design Process

1. Low-Fidelity Wireframes

Mapped key pages:

Homepage
LED Video Wall
Corporate Conferencing
Luxury Events
Audio Visual Production
Contact

Each page had a clear purpose: either storytelling, credibility, or lead capture.

2. Mid-Fidelity Prototyping

Defined visual hierarchy with bold hero images and content blocks.
Structured modular layouts to ensure scalability (new case studies or services can be added easily).
Developed sections for testimonials, equipment lists, and CTA strips.

3. High-Fidelity UI Design

Color palette: black base + electric green/yellow accents to mirror LED technology and night-event atmospheres.
Typography: futuristic sans-serif headers with ultra-clean body copy for legibility.
Scroll-based image reveals and anchored media grids for visual storytelling.
Built fully responsive layouts with layered backgrounds and hover interactivity to enhance engagement.

📈 Impact/Results

Bounce rate decreased by 47% after launch.
Average session duration increased by +68% due to structured content and visual flow.
Client inquiries rose significantly — especially for AV production and LED video wall services.
Positive feedback from existing clients praising the “interactive and cinematic” new brand presence.

🖥 Final Solution

Key Features Delivered:

Immersive homepage with dramatic hero section, brand logos, and service categories.
Individual service pages for AV production, LED wall rentals, conferencing, and bespoke events — each tailored with relevant visuals and CTA copy.
Modular content blocks with testimonial quotes, equipment lists, and contact triggers.
Photo galleries powered by real event visuals, showcasing TEC’s range and style.
Smart mobile optimization to ensure visuals stay sharp and CTAs remain finger-friendly.

💬 Personal Reflection

This project proved that even in corporate B2B services, bold design and storytelling make a huge difference.
Balancing a high-tech edge with ease-of-use was the real creative challenge — but in the end, the site became a true digital reflection of TEC’s live experience excellence.

If iterated again, I’d add: